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Grimburg Less Lethal LC

Redesigning Safety, Reducing Risk


Executive Summary

Mission: We aim to disrupt the $7 billion less-lethal market by crossing over into the $80 billion firearms industry. Powerful, concealable, and reliable, our launchers are ideal for urban, workplace, and home defense. They provide a safer, legally compliant alternative to firearms, significantly reducing legal risks while effectively managing threats.

Vision: We empower individuals with tools that offer capabilities akin to traditional firearms, while delivering a safer, more effective means of de-escalating confrontations.

Current Financials: Achieved $1.3 million in revenue.

Target: Attain $5 million in revenue within three years.


Market Opportunity

Market Size: The less than lethal weapons market is valued at $8 billion.

Growth Rate: Projected CAGR of 8% in the public sector over the next five years.

Key Players: Currently dominated by Byrna, & Pepperball, with a significant market share.

Problem: Current alternatives, such as the Byrna LE and Pepperball TRP suffer from limited power, or are not concealable.


Financials and Market Share

Byrna

Revenue: $70 Million Annually
Market Cap: $239.84 Million
Challenges: Low power, effective with irritant projectiles only.

Pepperball

Revenue: $13.8 Million Annually
Estimated EV: $65 to $80 Million
Challenges: Low power, Large size makes it difficult as an “Every Day Carry”.


Our Solution

The Grimburg Gavle

A concealable less-lethal launcher designed to incapacitate without causing serious injury or death.

Unique Selling Proposition

  • Powerful
  • Concealable
  • Reduced risk of serious injury.
  • Integrated barrel & magazine for reliability.
  • Foolproof gas piercing method.
  • User-friendly design for ease of adoption.

Patents & Technology

  • Provisional patent for our bolt guide, which enables the most compact design.

  • Approximately 2000 units sold and in use.

Product Comparison

Effectiveness

Our product offers a higher incapacitation rate.

Concealability

The Gavle is similar in size to compact firearms, and smaller than the competition.

Safety

Significantly lower risk of causing injury or fatality.

Go-to-Market Strategy

Target Customers

Firearm enthusiasts in areas with restricted firearm ownership.

Distribution Channels

Direct sales through customer service.

Marketing Tactics

  • Increased Advertising – 10% of Gross Revenue
  • Leviathan Youtube influencers, premiere firearms marketing.
  • Google Ads
  • Social Media, Facebook & Youtube, X, Instagram
  • Email Marketing w/MailChimp

Sales and Revenue Projections

Current Revenue: $1.3 million.

Year 1: $2 Million (Scale advertising and Gavle launcher production to 250 units per month).

Year 2: $3.5 Million (Introduce Solstice launcher w/magazine & quick pierce).

Year 3: $5 Million (National adoption and potential international expansion).


Competitive Landscape

Byrna

Byrna’s recent LE pistol generates only 19 joules, sufficient for irritant projectiles. Like the TRP, the LE stores CO2 separately from the magazine. In size and weight, the LE closely matches our Gavle pistol and is primarily marketed for consumer self-defense.

Pepperball

Pepperball’s new TRP pistol, a larger successor to the TCP, is less suitable for concealed carry compared to our Gavle. Intended for law enforcement, its power is reduced by 25% to 25 joules. While the magazine supports multiple pepper ball discharges, it only supports 5, 8 gram kinetic rounds. Replacing the CO2 cylinder requires unscrewing a compartment.

Indirect Competitors:

  • Traditional Firearms
  • Chemical Sprays
  • Knives
  • Other Non-Lethal Alternatives

Competitive Advantage

Our Gavle launcher outperforms both the Pepperball TRP and Byrna LE in the public market segment for several reasons:

  • Greater Power: It is more powerful than either competitor, crucial for deploying kinetic rounds.

  • Compact Size: It matches the size of the Byrna and is smaller than the Pepperball TRP.

  • Quality: The build quality is noticeably higher, and 100% made in America.

  • Aesthetic Appeal: The Gavle incorporates modern firearm features such as slide cuts, an optic cut, picatinny rail for lasers, and grip stippling, making it visually appealing.

  • Competitive Price: $499 (May increase to $549)


Ownership & Structure

Grimburg Less Lethal LC, founded in 2018 and registered in Maine, operates as a limited liability company filing as an S Corporation for tax purposes. Majority ownership belongs to Kurt Boeker (39%) and Debora Botoni (38%), with the remaining 23% held by friends, family, and long-time customers, none of whom own more than 4%. Kurt Boeker plays a crucial role at Grimburg, focusing on reliability and effectiveness in the less-lethal weapons market through his extensive experience in product development and strategic planning.

Grimburg Employees

Kurt Boeker – Founder
Ryan Perro – Certified Engineer
Steve Gasper – Cerakote | Assembly | Testing
Tim Akers – Holster Maker | Machine Machinist
Nichole Pimentel – Customer Service

Project Execution

Geoff Kinney – Interstate Rigging
Steve Ridolfi – SMR Electric

Advisors

Shane Beckim – Maine Institute of Technology
Ben Chesler – Maine Institute of Technology
Adrian Horn – Maine International Trade Commission
Pete Nikitas – SCORE – Sales & Fundraising
Betty Olson – SCORE – Commercial Real Estate Loans
Shaun Gill – Maine Manufacturing Extension Partnership
Patrick Jansen – Serial Entrepreneur / Business Development
Scott Allen – Owner ADN Paintball
Josh Ogden – Mammotome Sr Director of Sales North America
Mike Lamontagne – Form Tech – Injection Molding Advisor
Melissa Levasseur – Compounding Solutions – Plastics
Zach Moreland – JVRC Insurance Services
Tim Murray – Haas Machines
Gavin McDermott – Formlabs
Marko Koorneef – BOY Machines, Inc.


Conservative Financial Projections

Based on our current growth trajectory, we are projected to reach $1.3 million in revenue for 2024.

Cost Structure

Manufacturing, R&D, sales, and marketing expenses.

Expenses

Profitability Timeline

With new machines arriving, we expect immediate profitability, generating $20k monthly by producing 100 units in-house. A backlog of 100+ units ensures demand. Adding a third machine and a second operator will boost profits to over $40k monthly. Operator training, completed within a month, will be ready before the machines arrive.

Funding Requirements

Amount Needed

$150K | $37.5K Raised as of 8/24

Use of Funds

We are raising $150,000 through a sale of equity to enhance our manufacturing capabilities and drive growth. The funds will be allocated as follows:

  • Market Expansion and Customer Acquisition: Strengthening market reach and increasing customer base.

  • Production Scaling: Expanding production to meet growing demand and sustain operations during this expansion phase.

  • Infrastructure: Enclosing our carport to accommodate three CNC mills.

  • Equipment: Acquiring a CNC lathe, two additional CNC mills, an injection molding machine, and a third SLS laser printer.

  • Supporting Equipment: Procuring essential gear for our seven primary machines.

  • Production Capacity: Expanding output to 300 units per month.

  • Runway Funding: Covering operational costs, inventory, and labor for the first two months.

This investment will significantly enhance our production efficiency, capacity, and supply chain resilience.


ROI for potential investors

Projected Valuation in 2027

  • EV Multiple: 18.49

  • Operating Income: $1.16M
  • Business Value: $21.5M
  • 1% Ownership Value: $215K

Investing $50K for a 1% stake today offers substantial future growth potential. By 2027, that stake could be worth $215K, delivering a $165K profit. By 2029, the profit from a $50k equity investment could reach $532K. The growth outlook is very promising.


Milestones and Timeline

Year 1

  • Increase advertising.
  • Increase production to 250 units per month.

Year 2

  • Introduce Solstice Launcher.
  • Add second machine operator.
  • Produce 250 units per month.

Year 3

  • Solstice Launcher, 300 units P/M.
  • Achievement of $5 million revenue target.
  • International sales expansion.
  • Potential release of a rifle product, TBD.

Risk Assessment and Mitigation

Market Risks

Potential shifts in firearm policies or budgetary limitations.

Operational Risks

Possibility of production delays or supply chain challenges.

Mitigation Strategies

  • Purchase of backup machines and a diversified supplier network.
  • Marketing to law enforcement.

Conclusion

Summary: For 6 years we have been transforming the $7 billion less lethal market by tapping into the adjacent $80 billion firearms market. We offer compact, powerful, and reliable less lethal launchers for urban, workplace, and home defense. Our products provide a safer alternative to firearms, reducing legal risks while effectively managing threats.

Join the mission and support firearm alternatives


Grimburg Less Lethal LC | info@grimburg.me | 207.256.4016 | www.Grimburg.me

This pitch deck aims to provide a comprehensive overview of the company’s potential to disrupt the current less than lethal weapons market, giving you more tools in the “Use of Force” continum, safer & more effective alternatives.

© 2023 Grimburg | cs@grimburg.me | 207.256.9762