Grimburg Less Lethal LC

Redesigning Safety, Reducing Risk

Executive Summary

Mission: We aim to disrupt the $7 billion less-lethal market by crossing over into the $80 billion firearms industry. Powerful, concealable, and reliable, our launchers are ideal for urban, workplace, and home defense. They provide a safer, legally compliant alternative to firearms, significantly reducing legal risks while effectively managing threats.

Vision: We empower individuals with tools that offer capabilities akin to traditional firearms, while delivering a safer, more effective means of de-escalating confrontations.

Problem / Solution

Backlog

We have full in house production. But, we’ve got a HUGE backlog. We’re hiring machine operators and assembly people, and stocking up on materials.

Market Opportunity

Market Size: The less than lethal weapons market is valued at $8 billion.

Growth Rate: Projected CAGR of 8% in the public sector over the next five years.

Key Players: Currently dominated by Byrna, & Pepperball, with a significant market share.

Problem: Current alternatives, such as the Byrna LE, CL and Pepperball TRP suffer from limited power, or are not concealable.

Competitive Landscape

Pepperball

Revenue: Unknown
Estimated EV: $25 to $50 Million
Challenges: Low power, Large size makes it difficult as an “Every Day Carry”.

Pepperball’s new TRP pistol is less ideal for concealed carry than our Gavle. Designed for law enforcement, it delivers 25 joules—25% less power. It supports multiple pepper balls and 6-8 gram kinetic rounds, but CO2 cylinder replacement involves unscrewing a compartment.

Byrna

Revenue: $100 Million Annually
Market Cap: $500 Million
Challenges: Low power, effective with irritant projectiles only.

Byrna’s new LE pistol delivers 19 joules, enough for irritant rounds. Similar to the TRP, it separates CO2 from the magazine requiring disassembly to reload. Comparable in size to our Gavle, it’s aimed at consumer self-defense.

Our Launcher

The Grimburg Carry

A concealable less-lethal launcher designed to incapacitate without causing serious injury or death.

Competitive Advantage

Our Gavle launcher outperforms both the Pepperball TRP and Byrna LE in the public market segment for several reasons:

Effectiveness

Our product offers a higher incapacitation rate.

Concealability

The Carry is similar in size to compact firearms, and smaller than the competition.

Safety

Significantly lower risk of causing injury or fatality.

Greater Power: It is more powerful than either competitor, crucial for deploying kinetic rounds.
Compact Size: It matches the size of the Byrna and is smaller than the Pepperball TRP.
Quality: The build quality is noticeably higher, and 100% made in America.
Aesthetic Appeal: The Carry incorporates modern firearm features such as slide cuts, an optic cut, picatinny rail for lasers, and grip stippling, making it visually appealing.
Price: $649

Unique Selling Proposition

Powerful
Concealable
Reduced risk of serious injury.
Foolproof gas piercing method.
User-friendly design for ease of adoption.

Patents & Technology

Thousands of Gavle units sold and in use.
Provisional patent for our bolt guide, which enables the most compact design.
Composite iron / nylon projectiles. Materials are blended for uniform construction and accuracy.

Our iron filled KinetiCS irritant rounds are built for the power of our Gavle launcher, ensuring safe and effective use. Other manufacturers’ irritant projectiles can’t handle this power and will explode. No other launcher pistol matches the 39-joule strength of the Gavle. True irritant / kinetic projectiles.

Market Strategy

Target Customers

Firearm enthusiasts in areas with restricted firearm ownership.

Distribution Channels

Direct sales through customer service.

Marketing Tactics

Increased Advertising – 10% of Gross Revenue
Influencers, premiere firearms marketing.
Google Ads
Social Media, Facebook & Youtube, X, Instagram
Email Marketing w/MailChimp

Sales and Revenue Projections

Current Revenue: $1.3 million.

Year 1: $2 Million (Scale advertising and Gavle launcher production to 250 units per month).

Year 2: $3.5 Million (Introduce Solstice launcher w/magazine & quick pierce).

Year 3: $5 Million (National adoption and potential international expansion).

Use of Funds

We’ve begun full in house production. But we’ve got a HUGE backlog. We’re hiring machine operators and assembly people, and stocking up on material.

Additional funding will ensure the business’s stability and growth.

We have consistently operated in a pre-order mode, a strategy necessitated by ongoing demand. Despite limited advertising efforts, we have faced challenges in maintaining a timely supply of our products. To foster company growth, it is imperative that we take advantage of our increased manufacturing capacity and take greater control of our production processes.

Upon completing the addition, and manufacturing operations in-house, we have streamlined our product offerings to align with our internal manufacturing capabilities. We intend to sustain advertising efforts through Google Ads and collaborations with YouTube influencers. This strategic approach will result in a more stable and self-sufficient business model.

Milestones and Timeline

Year 1

Add second machine operator & assembly person.
Increase production to 250 units per month.
Increase advertising.

Year 2

Introduce Solstice Launcher.
Add 2 machine operators and two assembly people, shipping and sales.
Produce 250 units per month.

Year 3

Solstice Launcher, 300 units P/M.
Achievement of $5 million revenue target.
International sales expansion.
Potential release of a rifle product, TBD.

Risk Assessment and Mitigation

Market Risks

Potential shifts in firearm policies or budgetary limitations.

Operational Risks

Possibility of production delays or supply chain challenges.

Mitigation Strategies

Purchase of backup machines and a diversified supplier network.
Marketing to law enforcement.

Conclusion

ASK: We are seeking $150,000 to cover operational costs and ensure the successful completion of our production facility.

Summary: For 6 years we have been transforming the $7 billion less lethal market by tapping into the adjacent $80 billion firearms market. We offer compact, powerful, and reliable less lethal launchers for urban, workplace, and home defense. Our products provide a safer alternative to firearms, reducing legal risks while effectively managing threats.

Join the mission and support firearm alternatives

Grimburg Less Lethal LC | info@grimburg.me | 207.256.4016 | www.Grimburg.me

This pitch deck aims to provide a comprehensive overview of the company’s potential to disrupt the current less than lethal weapons market, giving you more tools in the “Use of Force” continum, safer & more effective alternatives.